Lesson Learned : Class 2

Hi, as per instructions by our tutor, we made the team of three members

1.Nicolas Drouard:Nicolas is a Masters student from France, and is currently creating a communication company in Aix-en-Provence (close to city Marseille).

2. Ankush Mittal:Ankush has worked with Infosys , IT firm for three years and currently studying Masters of Business administration in Goa.

3.Gaurav Bhate:Gaurav is Engineering graduate , currently studying Masters of Business Administration in Goa Institute of Management, India               

We prepared Business Canvas model before the second class, and in the class we learnt three steps of lean Entrepreneurship
1.   Business Model building
2.   Hypothesis Building
3.   Testing the hypothesis

The hypothesis building and importance of hypothesis building for validating the business model or changing the business model was learnt. The important points in hypothesis are Value proposition and customers, without which there is no business!!!! In class we built hypothesis on value proposition, customers and Revenue stream.

The different methods and examples to test and validate the hypothesis were introduced such as Interviews, surveys, crowd funding, ad words. The different platforms such as Google ad words, survey website, kickstarter.com were shown.

Mr António Lucena de Faria shared his experience with actionflow.com, the mistakes he did i.e. not validating the business plan with the customers and thus we learnt the importance of lean entrepreneurship!!!

Overall the class was informative and interesting, it gave us some confidence to how to go about the validating our business idea through hypothesis building and testing.

Work done after the Class:

1.   Revision of the class presentation

2.   Review of business model and addition of new customer segment and value proposition

3.    5 hypothesis were built and means of testing decided

4.    Finally the blog upload!!!

Lesson Learned : Class 1

Hello everyone,

 First step in entrepreneurship class, the first lesson !

 Mister Lucena Ferreira de Faria started with a presentation of the class, the program, the course main objectives. He presents itselfs and we all did the same : short presentation of ourselfes, and we explain why we took this class (enjoying entrepreneurship, teaching methods, need for ECTS...).

 We all have to made a gmail email adress to use Google Drive as a dropbox on Internet.We strated the first entrepreneurship approach with some traditional approach of business plan :

 "No Business Plan Survives First  Contact With A Customer”

 After this, M. Lucena de Faria presents us Alex Osterwalder, Steve Blank and Eric Ries which are exellent entrepreneurs. We took a particular look to the Business Model Generation from  Alex Osterwalder and his CANVAS MODEL, an exellent way to build a business model.

"A Business Model describes the rationale of how an organization creates, delivers and captures value." -Alex Osterwalder

 After the break, we spoke about ideas, what are the good ideas and define it with the helps of James Caan : a good idea should be Global, Scalable, Innovative, Disruptive, Viral, Bootstrapping, Internet, Mobility and Doable.

 Finally, each one of us made a short presentation to promote one idea that we could work on it. We made « Elevator Pitch » and we voted for winning ideas !

Business Plan

Culturellement Votre is a new idea to provide marketing , communication , planning and operation for Event makers.Event makers includes the theater , plays , art gallerias, artists , music bands in a city . Our company will help event makers to promote their events in local markets or other cities if they want to.We will providing them consulting on how they can promote their events as well as providing marketing service to them to the target customer.

We have researchers who will find the right customers for the events and help event makers to get more customers so that they can increase their sales and hence the revenues.We will be designing posters for them to create awareness in the area.Also,we will be designing hoarding and flyers for the events to promote their events.

We will have dedicated site where people can see the events online and find all the details of the event there.We will have clubs for all the loyal customers who can meet and discuss through our clubs in promoting their events in more dynamic and creative manner.We will be providing free access to the event makers to promote their events online through our dedicated sites.