Lesson Learned : Class 3

Hi Everyone!

Last class we had the pleasure to present our Hypothesis Form. Everyone made a short presentation explaining their strategy, especially for Value Propositions & Revenues Streams. He explain how he will test them, how risky it is and how can we measure it.

After doing our presentations, we learned about the importance of Problem, Solution and Market Fit, the P-S-M matrix. We then learned about the importance of mesuring a customer's problem and how to answer it by proposing a solution which lead us to success. We quickly spoke about the importance of being focus on B2B or B2C. It's always better to be focus !!

We also learned the importance of SWOT matrix, which is a tool we really know in business School, by using it very often !

We then learned about the EMPATHY MAP :

The Empathy Map provides insight into key players who are necessary for your company’s success.

Mister Lucena de Faria teach us how to use it, fill it and we saw some examples of « Pains » and « Gains ». Because we don't have enough time, we go quickly to the other section : Day-in-the-life, which explain our customer's lifestyles, need and schedule. An other good tool is the « Personas ». It explain the profile of our customers, by using the day-in-the-life and the customers' objectives.

We’ve also learned how to make a script for the Solution Interview.

Finally we talked about the Value Curve and how to identify it with attributes.

 “Strategy is defined by what you won't do. Excellence is defined by what you won't do well. ”

-Frances Frei, Harvard Business School