Hello Everyone!
Every group gave presentation on
their business idea on the topics we have discussed before.
We have learned many things in this
class like
·
SWOT Analysis
·
Communication channels
- Free
communication channels
- Paid
Communication channels
·
Revenue Sources
- Direct
Revenue
- Indirect
Revenue
·
Drip Marketing
·
Viral Marketing
·
Pricing model
- Cost
based
- Value
based
As far as our learning are concern,
we analysed many things this time.
1.
We sat and discussed about our strength and how we are differentiating
ourselves. We discussed about how to create value and deliver to the customer
through our services. Moreover we found out there are many threats from our
competitor which we found out through SWOT analysis. We had never thought so
many threats will come out of the analysis. Also, the opportunities are great
in our business model because we found that there are not many companies exist
in market which are providing services like us.
2.
We then discussed about Marketing Channels, though we know many of them
before, but after discussion of the discussion we shortlisted some which are
more effective in reaching our customers.
3.
We learned the most important aspect the revenue. We came out with two
new things from discussion. First the subscription and selling space on or
website. We also thought about selling tickets through our website but we do
not wish to introduce it right now, as it will be a completely new business
model, it may be introduced in the later phase or in the future.
4.
We learned how
to better quantify our testings methods thorough hypothesis of channel, revenue
source and relationship with customer.
This analysis of the class was a
great learning experience, which will help us in future practical scenarios.
Thanks for reading the blog.
Happy learning.
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